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Brand & commerce company · Mexico City

Building brands. Growing markets.

We build and run our own consumer brands in Mexico: wall art, bicycles, and gaming chairs. They sell through our own online stores, Amazon, Mercado Libre, and national retailers such as Liverpool, Coppel, and Sanborns.

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BENAFI. MX · CDMX

From

Your brand

Operated by

Benafi · Ciudad de México

Destination

Mexico · 32 states

Channels

  • Own stores
  • Amazon
  • Mercado Libre
  • Liverpool
  • Coppel
  • Sanborns
  • Sears

Brands in operation

Pixelarte · Rocatomic · PlayFever · Canvas Revolution · Noawi

benafi.mx

4
consumer brands we own and operate
7+
retailers and marketplaces, including Liverpool, Coppel, Sanborns, Sears, Amazon, and Mercado Libre
32
states we ship to

What we do

Brand building with hands-on commercial execution.

  • Brand development

    Product, positioning, and customer experience, built and operated in-house.

  • E-commerce

    Direct-to-consumer stores and the operation behind them: payments, delivery, returns, and support.

  • Marketplaces

    Catalog, listings, content, and pricing on Amazon and Mercado Libre.

  • Distribution

    Supplying national retailers: Liverpool, Coppel, Sanborns, Sears, and others.

Our brands

Four brands. One operator.

Four of our brands are selling in Mexico today, and one more is on the way. Visit the stores.

For manufacturers

Entering Mexico? We already run the operation.

A brand coming to Mexico needs more than an importer. These are the things we already do every day for our own brands:

  • Local storefront & listings

    Product pages, photography, and copy in Spanish, written for Mexican buyers.

  • Marketplaces and retailers

    Day-to-day work on Amazon and Mercado Libre, and supplying Liverpool, Coppel, Sanborns, and Sears.

  • Nationwide delivery & support

    Shipping to all of Mexico, returns, and warranty claims.

How we work

From opportunity to execution.

  1. 01 / 03

    Identify

    Understand the product, the category, and the opportunity in Mexico.

  2. 02 / 03

    Build

    Set up positioning, channels, and the infrastructure needed to sell.

  3. 03 / 03

    Grow

    Operate, learn from customers, and improve the commercial model.

About

Built in Mexico. Open to new partners.

Benafi brings our brands, digital commerce, and new commercial initiatives under one company based in Mexico City. We prefer a few well-run brands over many neglected ones, and we look for partners who think the same way.

Contact

Let's build something together.

Exploring the Mexican market or looking for a commercial partner? Write to us.